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There are certainly a number of factors... But bad marketing certainly doesn't help it... As well as the content... And the hiatus' over the years... Guyver is a very old series, almost 40 years old... And yes, for those of us who have read and followed it, we love it... But Anime trends have come and gone... And the current trends do not mesh with the Guyver's old style, and they haven't for a while now. Today's anime demographic is focused on different kinds of series... And Shonen Ace is full of these other series that are basically trash, but trash people like because of various reasons (I have been known to read some of them... ). The simple facts that Kadokawa has kept Guyver alive, and that Max Factory is still releasing new figures doesn't make ANY logical sense... But here we are... And we are so very lucky. When the pre-order for the new Figma went up, I posted it in a Facebook group that is about 70's, 80's and 90's anime. Lots of positive feedback and over 1000 likes... but only about 50 or so people said they were pre-ordering it. People remember Guyver, yes. But most of them do not even know if they still like it... Or even like it enough to read almost 32 volumes of free manga to try and catch up. Hell, most don't even know all 3 animated versions can be found on just Youtube alone...

Unfortunately and to my bitter regret I have to add that this is not only not a reboot, but meant to lead back into the first five movies. https://www.seibertron.com/transformers/news/transformers-rotb-confirmed-to-not-be-a-reboot-by-lead-producer-focus-on-character-arcs/47657/