Well, I believe the term "Cult following" means that the numbers are low to be mainstream. In addition, interest doesn't necessarily equate to sales numbers. Interest alone is not enough, and corporate needs those interest to be translated to sales. You ask everyone you talk to that is interested in Guyver how much Guyver merchandise they have. Most likely, they won't have much. At the end of the day, it's still all about the money.